Coworking Lesson Learned
As some of you know I’ve been working hard to get The Bungalow up and running here in Jacksonville Beach. As we get closer and closer to opening to the general public I’ve been giving a lot of thought to membership plans, branding, website content, how to schedule desk time, etc. One of my main sources of inspiration through all of this has been Alex Hillman and what they’ve managed to do with @indyhall over the past 4 years. Last week I happened to catch this tweet from Alex about their membership counts and I was really intrigued.
I was intrigued because their basic memberships accounted for almost 60% of their total membership. My first thought was maybe that $25/month is worthwhile for individuals that don’t really work out of the space very often but like to make it out for the extracurricular activities they have. So I asked Alex if they attributed that to all of the “events” they put on. Alex ended up laying it out plain and simple with this tweet…
…and this blog post.
Brilliant. I’ve heard Alex mention it time and time again. Coworking isn’t about the desks or the space, it’s about the people. I’ve been so focused on the space as we’ve tried to get it ready for public consumption that it was easy to forget that. Thanks for the reminder Alex.
So, what is the lesson learned?
When it comes to coworking it’s easy to focus on a space and it’s amenities, but it’s not about the space. The space is just a catalyst…a catalyst to collaboration, social interactions, and hopefully meaningful relationships.
If you’re looking for a space to cowork or if you’re organizing a coworking space…keep this in mind!
